TradeFlow Privacy Policy

TradeFlow Privacy Policy

Effective Date: 12/09/2025

Company: TF Assist Ltd (trading as TradeFlow / TradeFlow Assist)

Registered in: 16713090

Address: 60 Tottenham Court Road, Fitzrovia, London, London, England, W1T 2EW

Contact: info@tradeflowuk.com

TradeFlow Assist respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect the information you provide.

  1. Data We Collect
    We collect and process the following types of data:
    Your Information (Tradesmen):

  • Name, business name, email, phone number, and address.

  • Social media handles and auto-reply settings for lead forwarding.

  • Payment information for subscriptions (processed securely via Stripe or other providers).
    Client Lead Information:

  • Names, contact details, and project information submitted by potential clients.

  • Messages, photos, and enquiry details sent through our AI vetting system.

  1. How We Use Your Data
    We use personal and client data to:

  • Qualify and forward enquiries to tradesmen.

  • Provide AI-driven vetting and automation services.

  • Send invoices, subscription reminders, and optional add-on updates.

  • Generate reporting and analytics for your account.

  • Comply with legal and regulatory obligations.
    We do not sell, rent, or share your data with third parties for marketing purposes.

  1. Legal Basis for Processing
    Our legal basis for processing your data includes:

  • Contractual necessity: to provide our services to you.

  • Consent: for communications, optional add-ons, and automated messaging.

  • Legitimate interests: to operate and improve our services, prevent fraud, and maintain security.

  • Legal compliance: where required by law.

  1. Data Sharing

  • Your personal data is not shared with third parties except where necessary to provide the service (e.g., Stripe for payments, hosting providers for secure delivery).

  • Client lead data is processed and forwarded directly to the tradesman; TradeFlow Assist does not claim ownership of client data.

  1. Data Retention

  • Tradesmen data is kept while your subscription is active and for up to 3 years after cancellation for compliance, record-keeping, and potential legal claims.

  • Client lead data is retained only as long as necessary to deliver the service and for reporting purposes, after which it is securely deleted or anonymised.

  1. Your Rights
    Under UK GDPR, you have the right to:

  • Access the personal data we hold about you.

  • Correct inaccurate or incomplete data.

  • Request deletion of your data (subject to legal obligations).

  • Object to certain types of processing or withdraw consent.

  • Request a copy of client lead data we process on your behalf.
    To exercise your rights, contact us at info@tradeflowuk.com.

  1. Data Security

  • We use industry-standard measures to protect your data, including encryption, secure servers, and restricted access.

  • Payments are processed via secure third-party providers (Stripe/GoCardless). TradeFlow Assist does not store payment card details.

  1. Cookies & Tracking

  • Our website may use cookies and analytics tools to improve user experience and monitor performance.

  • No personal lead data is collected or stored via cookies.

  1. Changes to This Policy

  • We may update this Privacy Policy from time to time.

  • Changes will be communicated via email or published on our website.

  • Continued use of the service after updates constitutes acceptance of the revised policy.

  1. Contact
    For questions, concerns, or data requests, contact us:
    Email: info@tradeflowuk.com
    Address: 60 Tottenham Court Road, Fitzrovia, London, England, W1T 2EW

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